“Did you see what this 21-year old college dropout kid achieved?”
My over-excited friend shoved the Business Insider under my nose.
There’s the story of Chandler Bolt.
If you haven’t heard of him, don’t feel bad. 99.9% of the world probably hasn’t heard of him either.
Chandler decided in 2013 to drop out of college and entered the internet marketing world.
He wasn’t rich when he started. But he has made hundreds of thousands of dollars from home. In fact, at the time in 2015, he was well on his way on making a million dollars that year.
That’s part of the beauty of online marketing.
You don’t need fame, magazine interviews, or talk show visits. You don’t need a lot of money. You don’t need a college degree.
You only need the will to succeed and the willingness to put in the effort.
In 2018, I met Chandler Bolt in Australia and he’s achieved even more success since the publication of that article.
Internet Marketing has opened the world to everybody to participate and become successful in this type of business.
By definition, “Internet Marketing” is promoting something online. This includes promoting products, services, a brand or even yourself as a blogger.
Unfortunately, it’s not as simple as it might sound.
Internet Marketing merges the technical and creative aspects of marketing together, which are the most important aspects of marketing. That means advertising, development, design, and sales are one. I’ll get back to this later.
Back in the early 1990s, the internet really became popular. Since then its popularity has grown greatly. Back in 1998, the average number of online searches per day was just under 10,000. Twenty years later, that number went through the ceiling to well over 1 trillion searches per year.
What does this tell you?
First, that Internet Marketing is popular. Second, it’s hugely profitable.
Compared to the ‘old’ style of advertising such as on television, in newspapers and magazines, the Internet offers significant advantages. Some of the major advantages are:
- It has a global reach
- It’s an instantaneous mode of conveying marketing messages
- It’s cost-effective and produces a high ROI (return on investment)
In 2011, Internet Marketing revenues surpassed cable television and came close to beating those seen in broadcast television commercials.
In 2013, Internet Marketing revenue increased with an 18% rise from 2012, totaling $20.1 billion in the first two quarters of 2013.
It has grown to a massive industry and the beauty is that anybody can enter it.
Nowadays people simply use search engines when looking for information about a product or service. It is most important that any business has an online presence.
How exactly does Internet Marketing work?
Internet Marketing, also called Online Marketing, is made up of several different strategies that all work together to help you drive traffic, increase conversions and make sales.
Various methods fall under the broad description of Internet Marketing. All have their own specific designs, end goals, and strategies.
Smart online marketers implement more than one method. They diversify their marketing plans to achieve the desired results to convert leads into customers.
Each of these strategies works to help boost the online visibility of your business.
- Affiliate Marketing
- Email Marketing
- Social Media Marketing
- Video Marketing
- Display Advertising
- Mobile Marketing
- Search Engine Marketing (Pay Per Click)
- Search Engine Optimization (SEO)
- Top Rankings (SEO)
The competition for that coveted #1 spot in the search engine page results (SERPS) is fierce given the number of businesses online. Currently, Google is the most widely used search engine.
It is crucial that every business have a strong online presence in search engines. When you have a spot on the first page of the major search engines it not only facilitates the highest possible level of organic traffic, but it can create a significant level of trust with consumers.
They believe you are a reputable and credible company all because you have the top spot. When you are able to build trust, you will be able to make a lot of money through Internet Marketing.
The end goal of any business is to maximize profit. To achieve this, the goal of all Internet Marketing strategies is to increase your business’s online visibility and to increase conversions of your calls to actions.
A call to action is simply what you want your site visitors to do next when they come to your website.
This depends on your type of business and could be signing up for your mailing list, making a donation, making a purchase, filling out a form or buying a service. It is whatever you want the visitor to do when he or she engages with you.
The key is to figure out which Internet Marketing strategy will work best for your business. Don't try to implement all the strategies at one time. This will never work.
Start with one and add in others as you see success. You don't want to overwhelm yourself as that will lead to inaction.
This particular mini-course focuses on Affiliate Marketing, which is one component of Internet Marketing.
In Part 1, I have contextualized Affiliate Marketing as part of the broader Internet Marketing concept.
In Part 2, I will explain Affiliate Marketing in plain English. Too many people want to complicate the matter unnecessarily.