Picture this: You’ve just finished the perfect email sign-up form. You’ve written some compelling copy and added the lead magnet. You’re thoroughly satisfied with the design of the sign-up form.
There’s just one problem.
You’re not getting the anticipated conversion rate, even though a month has passed. Now you’re beginning to second guess your tactics. If you find yourself asking, “how to get more email signups” then you’ve come to the right place.
Here are some techniques you can use to make your email sign-up page more efficient so that you are able to get a higher conversion rate.
If you find yourself asking, “how to get more email signups” then you're missing a piece of the puzzle.
1. Don’t Lose Track of the End-Game
One of the questions that new business owners ponder on is, “how to get subscribers on my website?”
But, that’s not the correct question to be asking, at least, not yet. Even before you start with the copy and layout of your email sign-up form, you must focus on what you want to achieve with your email campaign.
Are you looking for ways to collect email addresses? Will you be using your list to gather data from customers? Or are you using the email sign-up form as a lead magnet?
Whatever your goal may be, you need to define them from the start. This way, you will be more successful in writing the copy and designing the template for your email sign-up form.
- Focus on what you want to achieve with your email campaign.
- Define your goal before you start so you can write the correct copy to match your goal.
2. Using a Lead Magnet
It is a fact that up to 95% of visitors to your website are not going to buy anything the first time. That’s because of the decision to buy stems from the feeling of experiencing a nurtured relationship, which involves like, trust and value. One of the best ways to offer value to your customers is by providing great value from the start.
One method employed to collect email addresses is by offering the customers newsletters as lead magnets. The newsletters must be interesting. It should provide the information your audience needs about a particular pain point. It must address how your product or service can help reduce that pain point and move them forward to what they desire.
When you choose to use a lead magnet for your email sign-up form, keep things simple. Since subscribers will be getting a lot of information in the newsletter, there shouldn’t be blocks of text on the email sign-up form. Keep things to the point and simple. Ask the visitors to enter their email address to subscribe to your service so they can get the free newsletter.
- Offer something valuable in exchange for an email address.
- Keep things to the point and simple.
3. Write a Persuasive Call-To-Action
By far, the call-to-action of your email sign-up form is going to be the most important part of the form. You want to get it right. On average, people view up to 247 online marketing messages per day. It means a large portion of these messages go completely unnoticed.
You don’t want your email sign-up form to be amongst the ones that go unnoticed. To make sure that doesn’t happen, you must use a persuasive Call-to-Action (CTA) for your email sign-up page. Here’s how you can get one:
- The copy you use must be relevant and specific.
- Make use of personal words.
- Always use buttons for the Call-to-Action, which is said to increase conversion rates by up to 23%.
- Instead of using friction words such as “Buy Now” or “Download”, use words such as “Learn More” or “Get” which usually have a better click-through rate (CTR).
- Always try to add value to your Call-to-Action to increase conversions.
- The call-to-action of your email sign-up form is going to be the most important part of the form.
- Use a persuasive Call-to-Action (CTA).
- Always use buttons for the Call-to-Action.
4. Don’t Rush It
Timing is everything when it comes to sending an email sign-up page. Many marketers get carried away when it comes to using ways to collect email addresses. You wouldn’t want to hit your recipients with a sign-up box immediately after they have landed on your website. They will not know anything about you or your product (or service).
Since they are there to find information, they are more likely to close the annoying pop-up without reading it. If you're wondering how to get subscribers on your website if you don’t use the pop-up, the answer is to be patient. As a rule of thumb, business owners should use the email sign-up page after the visitor has stayed on their page for at least 30 seconds.
- Don't hit your recipients with a sign-up box immediately after they have landed on your website.
- Be patient with signing up visitors. Give them time to figure out what you're about.
Sending newsletters is a powerful marketing tool to pique the interest of customers. That’s the reason why email is so popular with marketers. So, with all the competition, how can you encourage your customers to sign up for one particular newsletter – yours?
The answer is through using an email sign-up page that features a solid design, interesting copy, and useful lead magnets. Leveraging these factors can help you create an irresistible sign-up form that will encourage recipients to sign-up for your service or newsletter. Make an irresistible offer they can’t refuse.
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Do you already use autoresponder email series and how are they converting? Please share your tips and tricks in the comments.
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