Understanding your target audience helps you in finding them and deciding what content and message they care about. Audience analysis involves identifying your target audience and adapting your speech to their interests, level of understanding, attitudes, and beliefs.
Also, knowing your audience is at the heart of your marketing strategy. People like and trust people who are like them. And elements such as ‘like’ and ‘trust’ plays an important role in the buying decision.
The rise of online marketing is mindblowing. The variety of methods of finding an audience and putting offers in front of your target market is almost unending.
The key marketing channels you should use include the following.
By taking an audience-centered approach is important because it will help you focus on the customers and serving them in the best possible manner, which will greatly help you in establishing a successful business.
1. Finding Your Target Audience On Social Media
Social media is an important component of your marketing strategy.
It’s a place to help you connect with your customers, increase awareness about your brand, and boost your leads and sales.
The growth in social media
In 2019 there were already about 3.5 billion people using social media, which is an increase of 9% from 2018.
To give you another perspective on the number of people using social networks: it’s 45% of the total world population.
It blows your mind to think that one million people are joining social media every day.
With these types of numbers, social media is no passing trend.
Word-of-mouth on steroids
Social media is a broad term that refers to websites and applications that are designed to allow people to connect and share content quickly, efficiently, and in real-time.
Many people also have social media as apps on their smartphones or tablets.
You can think of social media as word-of-mouth on steroids.
People share content such as ideas, pictures, videos, and audio. Then other users share that content with their connections at a record rate, i.e. the so-called viral content.
That’s why social media is a great place to conduct market research, build relationships with your audience, and promote your products and services.
Sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram give you a wealth of information about the people who buy products like yours.
You can get to know them and introduce them to your brand.
Keep in mind that people don't generally buy directly on social media because they’re not in a buying mood when they hang out on social media.
However, it has become an increasingly important step in the buying process where you establish and build a relationship with your audience.
And social media, particularly Facebook, has a wealth of information available about people that you may use to get to know your ideal customer.
- Social media is an important component of your marketing strategy.
- You can think of social media as word-of-mouth on steroids.
- Social media, particularly Facebook, has a wealth of information available about people that you may use to get to know your ideal customer.
2. Content Marketing To Attract Your Target Audience
Content marketing is a long-term strategy to improve your sales.
It uses content (in many formats) to build a relationship with your audience and that builds trust.
Your content captures their attention and improves engagement.
You also encourage conversions by sharing information and education that helps them in making a buying decision. By helping your audience you’re also helping your business.
The publishing process includes writing, editing, assembling, selling, and marketing the content.
You should start a site or blog. For more distribution channels, find websites or blog sites that publish articles to get your content in front of even more people.
Great content tends to naturally attract an audience. But there is no guarantee that it will be the best audience for your brand.
The best audience for your brand are visitors that are likely to connect your content to your products. Then buy your products because of your content.
Defining who your ideal audience is will focus you on creating great content that is right for your audience. Don’t simply create great content for the sake of creating content.
- Content marketing is a long-term strategy to improve your sales.
- You encourage conversions by sharing information and education that helps people making a buying decision.
- Defining who your ideal audience will put the focus on creating great content that’s right for your audience.
3. Email Marketing To Nurture Your Target Audience
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers.
It’s powerful because it allows you to speak directly to them, in their inbox, at a time that is convenient for them.
Email allows you to communicate with your audience in a fast, cheap, and easily replicated way.
Use your email autoresponder to create automated email sequences run your communication on autopilot. It’s an incredibly effective way to communicate.
Email marketing is all about using email to send information, educational content, advertisements, or promotions to people on your email list.
The two broad types of emails that you're going to send out will be engagement emails and promotional emails.
Engagement emails are meant to build loyalty, trust, and brand awareness. Promotional emails are used to sell your products and perhaps affiliate products that you use, like or trust, and will benefit your audience.
There’s nothing wrong with promotional emails, but most of the emails must be informational and helpful, not promotional. Bombarding your email list with promotional emails will cause people to unsubscribe.
As a guideline, try to limit your promotional emails to about 20% of your emails.Email is still the most intimate and profitable marketing channel on earth. Start building your email list right from the start.
- Email is an important way for you to communicate with your audience in a fast, cheap, and easily replicated way.
- Using email in an autoresponder is an incredibly effective way to communicate.
- Email is still the most intimate and profitable marketing channel on earth.
4. Search Engine Optimization and Your Target Audience
Search engine optimization (SEO) is strategies, techniques, and tactics to get more visitors to your website.
Research shows that the majority of search engine traffic goes to the top 5 results when people use a search engine (SERP), like Google, Bing, or Yahoo, to find something on the internet.
The principle is: the better you rank, the more targeted visitors land on your website which means potentially more sales.
The idea is to use SEO so your website can appear in one of the top positions for your target keywords and get visits to your website. This is known as organic traffic. Paid traffic is when you use paid advertising to get people to your website.
The first step in search engine optimization is to decide on what search terms, known as ‘keywords’, you want to rank for in search engines. To do that you need to have a good idea of what your customers will be searching for in every stage of their customer journey.
It is also important to link to authoritative websites and other posts on your website.
The best way is to learn SEO through practice. It’s still possible to get many leads through search engines. So, make sure that your website is search engine friendly.
- Search engine optimization (SEO) is strategies, techniques, and tactics to get more targeted visitors to your website.
- The first step in search engine optimization is to determine what search terms, known as ‘keywords’ you're actually want to rank for in search engines.
- It’s possible to learn and do SEO on your own by taking one of the various courses and using online guides.
Remember that the concept of marketing is quite simple – just find the right audience and put your irresistible offer in front of them, using words that resonate with them and make them feel that you understand their problem.
Choose the marketing channels where you can most easily and effectively reach your ideal customer.
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Do you already use some marketing channels to find your target customers? Share your tips and tricks in the comments.
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