Effective Email Marketing Strategies

By Dr Daleen Smal | Email Marketing

Oct 28
Effective Email Marketing Strategies

Email marketing is a powerful way of marketing a product or service to potential customers. It's also an effective way of reaching out to your target audience at a personal level.

Email marketing is still relevant in a world that has embraced social media with both arms. It remains an effective way for companies to communicate with their customers. You’ll lose all your followers if your social media account is closed. You don’t own their contact details. That has happened to many other businesses.

With an email list, the customer belongs to you. You own the contact details. Email gives you the ability to tailor your message to attract specific audiences. It allows you to reach out to your audience and make a connection at a more personal level.

When you start a business, you might be thinking “how do I get emails for email marketing?”

1. Start with Your Visitors

If you were wondering how to do email marketing, the most obvious place to start is to collect email addresses. Your website would be the ideal place for building your email list. That’s because you will be talking to people who have already shown an interest in you and your brand.

You must include a sign-up box on every page of your website. Invite the visitors to join your mailing list and become members of your community. Every website visitor is a potential customer. Collecting contact details from visitors is one of the effective email marketing strategies.

Make sure visitor to your website does not have to search through the pages for the subscription form. Make it as easy as possible for them to subscribe. A well thought out and visible subscription form will increase the chances of people subscribing.

You can use opt-in bars or boxes at the top or bottom of a page. If designed well, it can blend into the design of a website. It won't bother the visitor and can be used to collect email in exchange for the free resources you provide.

Summary:

  • Your website would be the ideal place for building your email list. 
  • Collecting contact details from visitors is one of the effective email marketing strategies.
  • Make it as easy as possible for them to subscribe. 

2. Using Social Media Outlets

Using Social Media Outlets

Social media has become the backbone of every business’s marketing strategy. It is also a useful form to build brand awareness. There are millions of people using social media daily.

With the right motivation, you can get email subscribers from social media. For instance, ask your Facebook followers to sign up for your newsletter by posting a link to your opt-in form.

Summary:

  • Social media has become the backbone of every business’s marketing strategy.
  • Ask your Facebook followers to sign up for your newsletter by posting a link to your opt-in form.

3. Buying Email Lists

This seems like the most obvious option. I’m not a fan of buying email lists because you can get sold burnout lists and end up wasting your money. It also turns out to be a low-quality list meaning it’s not people with a huge interest in you or your brand. 

If you want to follow this route, it’s important to first make sure that the company that you’re buying the email lists from is a legitimate organization. It must be an established company and not some fly-by-night company.

Some of the options when looking to buy your email lists are InfoDataPlace, and Info USA if you’re in the US. These companies have been in the field for years. Please note I’m not recommending this strategy or any company other than giving you an option to investigate this method further. 

Summary:

  • Buying email lists turns out to be a low-quality list.  
  • Make sure that the company that you’re buying the email lists from is a legitimate organization.
  • I’m not a fan of buying email lists.

4. Encourage Subscribers to Forwarding Your Emails

Another way to add to your existing email list is by encouraging your subscribers to forward your emails. Ask them to send it to those who’d be interested in the content or the product or service you provide. You may even motivate them by giving them a free gift. Or highlight the benefits of your product or service so they feel compelled to share it with friends.

Recommendations by friends are powerful motivators because people trust their friends. Don’t underestimate the power of word-of-mouth.   

Summary:

  • Encouraging your subscribers to forward your emails. 
  • You may even motivate them by giving them a free gift. 
  • Recommendations by friends are powerful motivators,

Conclusion

Building your email list will benefit you and your customers. You will increase your income and your customers will get valuable information tailored to their interest.

Your email list is one of the most valuable assets of your company. If you decide to sell your company, it will increase your company's valuation. You must build your email subscribers from the start and have a strategy to expand the list daily.  

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