By Dr Daleen Smal | Email Marketing
If you have a business, be it online or old-school brick and mortar, you must start email marketing segmentation. “But, why? There are so many other things to do!” The reason why you ought to use it is that it is an effective mechanism for sales opportunities. 1. Why Email Marketing Segmentation WorksEmail marketing segmentation strategies work […]
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By Dr Daleen Smal | Email Marketing
Sure, there are other ways to generate leads for your business, but email marketing remains the most powerful when it comes to getting leads. The benefits of using email marketing to collect leads are superior to other methods, like social media or search channels. It‘s one of the main reasons why most businesses use email […]
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By Dr Daleen Smal | Email Marketing
Email marketing is a powerful way of marketing a product or service to potential customers. It’s also an effective way of reaching out to your target audience at a personal level. Email marketing is still relevant in a world that has embraced social media with both arms. It remains an effective way for companies to communicate […]
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By Dr Daleen Smal | Email Marketing
Email marketing continues to be an important component of any business marketing strategy. That is if it’s done the right way. In fact, according to research, 95% of respondents rated it as “important” to their organization. Competition to get noticed in the inbox of subscribers remains fierce. Some things you do or don’t do can either […]
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By Dr Daleen Smal | Email Marketing
Picture this: You’ve just finished the perfect email sign-up form. You’ve written some compelling copy and added the lead magnet. You’re thoroughly satisfied with the design of the sign-up form. There’s just one problem. You’re not getting the anticipated conversion rate, even though a month has passed. Now you’re beginning to second guess your tactics. If you […]
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