By Dr. Daleen Smal | Email Marketing
Email marketing is the top-performing digital marketing channel. It will be worth your while to take note of the do’s and don’ts of email marketing.
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By Dr. Daleen Smal | Email Marketing
Internet marketers argued about the length of an effective email autoresponder series since forever. It’s not about how many but what’s inside those emails.
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By Dr. Daleen Smal | Email Marketing
A question often asked is “How long should my emails be?” How are you going to persuade your readers to act? Will you use 30 words? Maybe 350? Or 2500?
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By Dr. Daleen Smal | Email Marketing
Newsjacking lets you piggyback on a viral news story for massive engagement. If your tribe is going to be talking about it you should be writing about it!
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By Dr. Daleen Smal | Email Marketing
You’ve sent an email and nobody opens it. As an entrepreneur, you want great open and click-through rates for effective email marketing. Use this formula.
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By Dr. Daleen Smal | Email Marketing
If you have a business, be it online or old-school brick and mortar, you must start email marketing segmentation strategies. Segmentation allows you to send customers relevant messages and that means better results for everyone involved. Your customers have a better experience and that leads to more effective sales opportunities for you. 1. Why Email Marketing […]
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By Dr. Daleen Smal | Email Marketing
Email marketing remains powerful when done correctly. It is a well-known fact that every $1 spent on email marketing can bring in a return of around $44. That’s a convincing enough reason why you should use email as a tool in your marketing strategy. But to be successful there are some email marketing mistakes to […]
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By Dr. Daleen Smal | Email Marketing
Effective email marketing strategies are a powerful way of marketing to potential customers. It’s also an effective way of reaching out to your target audience on a personal level. Email marketing is still relevant in a world that has embraced social media with both arms. With social media, you don’t own your followers’ contact details. You’ll […]
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By Dr. Daleen Smal | Email Marketing
Email marketing continues to be an important component of any business marketing strategy. That is if it’s done the right way. In fact, according to research, 95% of respondents rated it as “important” to their organization. Competition to get noticed in the inbox of subscribers remains fierce. Some things you do or don’t do can either […]
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By Dr. Daleen Smal | Email Marketing
Picture this: You’ve just finished the perfect email sign-up form. You’ve written some compelling copy and added the lead magnet. You’re thoroughly satisfied with the design of the sign-up form. There’s just one problem. You’re not getting the anticipated conversion rate, even though a month has passed. Now you’re beginning to second guess your tactics. If you […]
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