Category Archives for "Email Marketing"

Email Marketing Segmentation Strategies
Nov 28

Email Marketing Segmentation Strategies

By Dr Daleen Smal | Email Marketing

If you have a business, be it online or old-school brick and mortar, you must start email marketing segmentation. “But, why? There are so many other things to do!” The reason why you ought to use it is that it is an effective mechanism for sales opportunities. 1. Why Email Marketing Segmentation WorksEmail marketing segmentation strategies work […]

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Email Marketing Mistakes to Avoid
Nov 28

Email Marketing Mistakes to Avoid

By Dr Daleen Smal | Email Marketing

Sure, there are other ways to generate leads for your business, but email marketing remains the most powerful when it comes to getting leads. The benefits of using email marketing to collect leads are superior to other methods, like social media or search channels. It‘s one of the main reasons why most businesses use email […]

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Effective Email Marketing Strategies
Oct 28

Effective Email Marketing Strategies

By Dr Daleen Smal | Email Marketing

Email marketing is a powerful way of marketing a product or service to potential customers. It’s also an effective way of reaching out to your target audience at a personal level. Email marketing is still relevant in a world that has embraced social media with both arms. It remains an effective way for companies to communicate […]

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What Not To Do With Email Marketing
Oct 28

What Not To Do With Email Marketing

By Dr Daleen Smal | Email Marketing

Email marketing continues to be an important component of any business marketing strategy. That is if it’s done the right way. In fact, according to research, 95% of respondents rated it as “important” to their organization. Competition to get noticed in the inbox of subscribers remains fierce. Some things you do or don’t do can either […]

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How To Collect Email Addresses On A Website
Jun 28

How To Collect Email Addresses On A Website

By Dr Daleen Smal | Email Marketing

Picture this: You’ve just finished the perfect email sign-up form. You’ve written some compelling copy and added the lead magnet. You’re thoroughly satisfied with the design of the sign-up form. There’s just one problem. You’re not getting the anticipated conversion rate, even though a month has passed. Now you’re beginning to second guess your tactics. If you […]

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