Email Marketing Segmentation Strategies
Nov 28

Email Marketing Segmentation Strategies

By Dr Daleen Smal | Email Marketing

If you have a business, be it online or old-school brick and mortar, you must start email marketing segmentation strategies. Segmentation allows you to send customers relevant messages and that means better results for everyone involved. Your customers have a better experience and that leads to more effective sales opportunities for you. 1. Why Email Marketing […]

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Email Marketing Mistakes to Avoid
Nov 28

Email Marketing Mistakes to Avoid

By Dr Daleen Smal | Email Marketing

Email marketing remains powerful when done correctly. It is a well-known fact that every $1 spent on email marketing can bring in a return of around $44. That’s a convincing enough reason why you should use email as a tool in your marketing strategy. But to be successful there are some email marketing mistakes to […]

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Effective Email Marketing Strategies
Oct 28

Effective Email Marketing Strategies

By Dr Daleen Smal | Email Marketing

Effective email marketing strategies are a powerful way of marketing to potential customers. It’s also an effective way of reaching out to your target audience on a personal level. Email marketing is still relevant in a world that has embraced social media with both arms. With social media, you don’t own your followers’ contact details. You’ll […]

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What Not To Do With Email Marketing
Oct 28

What Not To Do With Email Marketing

By Dr Daleen Smal | Email Marketing

Email marketing continues to be an important component of any business marketing strategy. That is if it’s done the right way. In fact, according to research, 95% of respondents rated it as “important” to their organization. Competition to get noticed in the inbox of subscribers remains fierce. Some things you do or don’t do can either […]

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How long should blog articles be
Sep 28

How Long Should Your Blog Articles Be

By Dr Daleen Smal | Blogging

“How Long Should Your Blog Articles Be?” This is a question that most bloggers and marketers often ask themselves. The good news is there is no “perfect” when it comes to blog length. Since that’s the case, there’s no point in pondering over the perfect blog post length. 1. Word Count Is ImportantWord count is important. […]

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Profitable blog niches
Aug 28

Most Profitable Blog Niches To Make Money

By Dr Daleen Smal | Blogging

“Will anyone even notice the content I publish on my blog?” It’s a terrifying thought, but an important question that you must ask. It’s crucial for building an authoritative site and profitable business.  You need to know which are the profitable niches or industries because that’s where all the real money is. So, which are the […]

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How To Make Money Blogging
Jul 28

How To Make Money Blogging

By Dr Daleen Smal | Blogging

“How to make money blogging?” is a question often asked by many bloggers who are just starting. Blogging itself is not going to make you much money (at least, not initially). Rather consider blogging as a channel to what is going to make you money. For instance, a product or service that you are selling online […]

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