What is your average conversion rate? Want to multiply the figure and skyrocket your sales? Let’s take a look at my 9 favorite foolproof ways to boost your conversion rate for more sales and profits.
What is your average conversion rate? Want to multiply the figure and skyrocket your sales?
Work On The Message – You Attract Only When You’re Consistent.
The ad copy is of utmost importance and so are quality visuals. Get these two things right to make the product 10 times more appealing than before.
Advertising is often like American football: it’s a game of inch by inch edging forward. This means that small changes in your conversion rates can trigger massive improvements in your profitability.
But remember, your value proposition should be consistent all along, regardless of your chosen marketing channel.
Consider Paid Advertising – Because It Puts You Right At The Top Of The Serps And Right Into The News Feed
Google displays paid ads before their organic listings. Facebook displays them as part of the News Feed, which increases your visibility significantly. Both are paid forms of advertising, but worth the amount of money you invest, when done right. Otherwise, advertising becomes a black hole in which money disappears.
But like I’ve already said: align the ad message with your USP, and be consistent. I would suggest don’t use paid advertising unless you have a high converting sales funnel. You must first know that for every dollar spent on advertising you get more dollars back.
Design Dedicated Landing Pages – So That Your Customers Know What’s The Next Step Of The Purchase Journey
Never direct your visitors to your home page because they will just get lost. There are too many things happening on your home page that distracts them.
Instead, you should design landing pages so that you can compel them to take the next step.
Any page on your website with no navigation and a form used so that visitors signup and become a lead is a landing page. It directs their focus and they can do only one thing on that page, that is, signup.
And you should have multiple landing pages for greater conversions.
Segment Your Targeted Audience – Target Them Using Customized Marketing Plans To Serve Them Better
Your target audience is huge, and all of them have different needs. It’s best not to bombard them with one generic marketing message. Rather break your audience up into segments, based on some similarities like demographics, interests, browsing history, device usage, and other useful factors.
For instance, in the weight loss niche, you will talk differently to busy moms wanting to lose weight than to busy executives.
Segment your audience, then come up with tailored online marketing campaigns for each segment, and enjoy the boost in your conversion rate.
Work On Website Navigation – So That Your Visitors Know Where To Go
One of the most effective conversion rate optimization tips is to ensure that your website navigation is optimized. It should be clean and simple so that customers can easily find what they want.
If visitors find it difficult to figure out where to go, they’ll leave. That's the last thing you want.
The reality is that website visitors navigate all over the place. You want visitors to explore your site so make it easy to navigate around. Give them reasons to click on links by inspiring curiosity.
Test navigation on your site regularly and keep on optimizing it.
Complement Your Digital Marketing Campaign With Email Marketing – So That You Are Right Into The Personal Zones Of Your Customers
A well-designed email marketing campaign will boost your conversion rate. Email and mobile devices belong to an individual’s personal zone. This means that if you use email or SMS marketing, you get a lot more attention compared to other tactics.
Research has found that the ROI for email is $40 for every spent dollar. For keyword ads, it’s $17, and for banner ads, it’s only $2. Which strategy would you want to use now?
As effective as emails can be, make sure that you don’t spam. Like any digital marketing tactic, the email subject line and the message should grab attention.
Ensure All Conversion Elements And CTAs Are Above The Fold – So That They Can Be Seen
The area above the fold is highly visible. The content that you place there, should be content that is important to achieving your business goals. You want the content to grab the visitor's attention.
Present them with the content that they are looking for so that they don't leave and look somewhere else.
Therefore, one of the top conversion rate optimization tips is to ensure that important elements are above the fold. Don’t make people scroll for the important information.
However, the importance of ‘above the fold’ may have dwindled with the wide use of smartphones. Nowadays, scrolling has become second nature.
Design One-Page Checkouts – Because They Are Convenient And Hassle-Free
A one-page checkout means all elements of a standard checkout process are on a single page. The cart contents, payment details, billing and shipping addresses, and shipping options are together. The idea of a one-page checkout was to make it easier to complete a purchase with as few steps and clicks as possible.
A usability study found that one-page checkouts increased conversion rates by around 21% to 38%.
However, the advantage of a multi-step check-out process is you can still collect a customer’s email address at the start even if the customer abandons the cart later.
It’s important to remember that each business is unique and you must select the check-out option based on your customers’ shopping behaviors. Perform split test to find out which performs best for your business.
Set Up A Conversion Funnel – And Let Your Conversion Rate Soar Higher Than Ever Before
This is probably most effective to boost your conversion rate. A conversion funnel is less exclusive and places more emphasis on customer behaviors, nurturing, and retention at each step of the customer journey.
People can’t buy from you if they don’t know you exist. They won’t buy from you if they don’t trust you. When people know that you care about them, they’ll reward you with taking out their wallets.
A conversion funnel is taking people through all these steps of becoming aware of you, educating and engaging them so they learn to trust you, and are prepared to take the next step, and finally, make a purchase.
Conversion funnels can be quickly set up using various programs. Most of these programs, like ClickFunnels or LeadPages, are based on a simple wizard. You can quickly design highly engaging websites and conversion (also called sales) funnels, in only a short time.
- Work on your ad copy to make sure the message is on target.
- Paid advertising is great to use provided you have a converting sales funnel.
- Use dedicated landing pages to direct visitors to the next step in the funnel.
- Segment your audience to 'speak their language' and improve conversions.
- Optimized your website navigation.
- Email marketing is an effective way to boost sales.
- Keep all important information above the fold.
- One-page checkouts improve conversion rates.
- Conversion or sales funnels improve your conversion rate dramatically.
Improving your conversion rate is important for your business. It allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.
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