Are you sharing in a piece of the enormous online business pie by implementing an online sales strategy?
The online business world is enjoying massive growth these days. For instance, last year in the e-Commerce sector alone sales were worth $2.3 trillion (USD) and by 2021, they are expected to rise to 4.88 trillion, almost double the figure for 2017.
As an entrepreneur, you must tap into the opportunity that an online business offers. But you’ll enjoy rewards only when you approach it the right way. Here are my 8 tried and tested online sales strategy tips.
As an entrepreneur, you must tap into the opportunity that an online business offers. But you’ll enjoy rewards only when you approach it the right way.
A Launch Is Important – Don’t Rush Through It
Whether you are rolling out a program or course for the first time or revamping your existing one, the launch is important. What makes it even more crucial is that you only have one chance and a few seconds to impress or repel potential customers.
Don’t do anything in haste. Put everything in order, ensure that your website works as intended, develop valuable content for the products, set up your autoresponder, and only then announce your brand new website.
You can launch promotional teasers to increase awareness, but avoid directing any traffic to your website until you’ve tested it thoroughly.
And So Are Your Users – They Should Be Your Central Focus
The biggest drawback of selling products and services online is that your customers can’t touch or feel what you offer before buying. You can’t solve this, but you can make it easier for them to decide.
Show them as many detail and images as possible. Describe accurately what they will be getting so they know what to expect. Highlight the benefits they will be enjoying and let people know why they should buy from you.
You can also increase your online sales by sweetening the deal for buyers. Offer bonuses, discounts, or other suitable benefits. This helps you stand out from the competition. But the focus should be on how you can be more helpful to your audience in solving their problem.
Focus On Mobile – You Don’t Want To Miss Out On It
You only have to look at statistics to see how mobile use has exploded globally. Research shows 70% of E-commerce traffic initiates from mobile devices. And very soon, mobile checkouts will overtake desktop checkouts.
Today we live in a digitally interconnected world. You must tailor your marketing efforts so they are mobile-friendly as people are spending more and more time on their smartphones. Also, people are getting used to purchase items from their mobile phones.
The trend worldwide is a shift towards mobile devices. You must ensure you have a cohesive mobile marketing plan to connect with those consumers.
Test, Test, And Test – Unless You Are Absolutely Sure
This is something that cannot be emphasized enough. Test before the launch, test during the launch, and test after the launch. Test for desktop, test for mobile devices, test for tablet, and test for the other devices out there. Make sure you test on every browser you possibly can.
Remember customer experience and satisfaction are the keys to your online profits. Put yourself in the shoes of your customers and try to evaluate your online experience from their perspective.
There are many things to do and check before a launch. But it’s easier to deal with any potential issues early on than to try and fix things later.
Be On Top Of Your Social Game – For Increasing Engagement
By being on top of the social game helps in terms of increasing engagement. More and more customers are discovering and researching products via social media.
Social media is crucial when developing an online sales strategy. It is one of the fastest-growing forms of communication to reach most target audiences.
Be clear on your goals. Do you want more followers, or engagement from your audience or direct social sales? Your goals will guide your social media content strategy. Be involved right from the start. Engage with your audience, strike conversions, and offer value.
It does help to add social elements to your website as well, such as like and follow buttons and sharing options.
Master SEO – It’s The Foundation Of Your Online Sales Strategy
Search Engine Optimization (SEO) refers to the method used to increase your website's position on search engine results pages or SERPs, such as on Google.
But SEO is not only about search engines but also to improve the user experience and usability of your website. Users trust Google and having a presence in the top positions for the keywords the user is searching, increases your web site's trust.
So, SEO is the foundation of your online sales strategy because people can’t buy from you if they can’t find you. So get it right from the start if you want to boost your rankings and beat the competition.
Make Use Of Sales Funnel – So That You Sell Right The First Time
A sales funnel is just a metaphor for the path taken by a visitor to becoming a customer. This process of moving down the path is also called a pre-frame.
You are helping the customers to do what you hope they will do. Instead of being turned off by what they see, they are maintaining their interest in your site and what you offer. This helps to move them towards a decision to buy what you offer.
Proper sales funnels will turn website visitors into email subscribers, and email subscribers into customers or clients. By using sales funnels, you take your customers step by step through the purchase process, resulting in greater conversions and sales.
Keep Up With Changing Times – Your Reputation As An Industry Leader Will Grow
You can’t grow your business if you don’t have your finger on the pulse of what’s happening in your niche. By staying updated with the latest business trends you can keep on incorporating them into your business. How you adapt is how you thrive.
By staying informed on trends helps you build credibility, add value, and show that you know where things are heading. As you build your knowledge, people will recognize you as an expert. You’ll be sought after for your expertise and it will spread your reputation as an industry leader.
Successful people know they have to spend time every day keeping up with the latest developments. So, make time in your day for these strategies.
The launch is important. You only have one chance and a few seconds to impress or repel potential customers.
Put your audience as the central focus and make it easy for them to make a buy decision.
Focus on mobile as more and more users use mobile to make purchases.
Test, test, and then test some more to ensure great user experiences.
Include social media in your online strategy to engage customers.
Master SEO so people can find you online and enjoy a great user experience.
Use sales funnels to increase sales by guiding visitors through the sales process.
Stay updated with online trends and changes to solidify your position as a thought leader.
A sales strategy is important for your business. You want to serve people as best you can but to do that you need to have a profitable business. Profit in a business is like oxygen. You can’t survive without it.
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What are your favorite sales tips to increase profits? Share your tips and tricks in the comments.
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