Blogging has become the bread and butter of any modern writer. For a business, the benefits of blogging are enormous.
According to research by Hubspot, 93% of companies are now using inbound marketing for lead generation. Blogs make up a large part of that equation. If you’re a business owner thinking about blogging as a means to increase your leads, then you’ll find countless resources online that will tell you what to do.
Here, I’m going to focus on the things you definitely shouldn’t do when blogging. So, without further ado, here are my 8 blogging mistakes that will cost you leads.
1. You Love Complexity
Many believe that complexity is a sign of superior intelligence, academic achievement, and sophistication. All that would be of value if you were writing an academic paper, not so much when it comes to blogging.
A good blogger does not use sophisticated speech to convey their message. Even if you are trying to explain complex concepts, the smart blogger uses words and sentences that are easy to understand. This doesn’t mean you need to dumb down your ideas. Just make your blog easier for the reader to understand in less reading time.
When it comes to blogging, remember the words of Steve Jobs: “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains”.
- Work hard to use words and sentences that are easy to understand.
- Don’t dumb it down, just make it easier for your reader to read fast.
2. Failing to Capture Leads
Out of all the blogging mistakes, this has got to be amongst the top blogging mistakes.
Many bloggers post a blog on their site and just leave it sitting there. While writing an interesting blog should be a top priority for a blogger, so should collecting emails.
The reason why bloggers shouldn’t ignore the importance of capturing leads via their blogs is that email marketing can generate a huge ROI. Some even get a 38X ROI.
You can use a variety of lead capturing tools in your blogs so that your blogs serve a purpose other than driving traffic that may or may not convert.
- Don't just blog and leave it at that.
- Capture leads because email marketing produces a huge ROI.
3. Not Being Consistent
One of the many blogger’s mistakes is a lack of consistency. Being consistent is important when it comes to blogging. The moment you’re inconsistent you will notice the drop in traffic.
Blogging more often is going to be crucial to collect more leads and get more customers through the door. It’s simple. The more you blog, the more traffic your website gets, and the more customers you can convert.
If the majority of your traffic comes from social media you will have to be even more consistent. According to Buffer, a one-month absence from the blogosphere can result in an 11.43% drop in traffic. This is huge.
- Blog consistently or you'll see a drop in traffic.
- Consistency helps with lead generation and more traffic.
4. Blogging About Irrelevant Topics
It’s all about the value your blog provides. Is it relevant, informative, and interesting to your target audience? If you can create such blogs consistently, you will be able to attract more leads.
Many bloggers find it hard to come up with new ideas for their content. You could use HubSpot’s blog ideas generator to come up with new ideas every day. You can also use Google Trends to find out which topics are trending that are related to your niche.
Finding the right topic is crucial since you wouldn’t want to waste your time blogging on a topic that’s stale or irrelevant to your target audience.
- Your blog must provide value to your target audience.
- Keep content relevant, informative, and interesting to your readers.
- Use available tools to come up with new ideas for content.
5. Not Scheduling Your Blog Posts
Now that you’ve solved the problem of getting topics for your blogs, you need to come up with a schedule that will make sure you write them.
If you’re using WordPress, you can use a plugin to create your editorial calendar for the whole month. Scheduling your topics for the rest of the month will make it easier for you to know what to write about. You don’t want to be stressed sifting through potential topics at the last minute.
Plan your schedule to always be ahead with content ready to publish. It will keep you organized and stress-free.
- Schedule topics to make it easier to know what to write about.
- Use an editorial calendar and plan your articles to be ready ahead of time to remain stress-free.
6. Not Creating Long-Form Content
This is another top blogging mistake. I can understand that you’re short on time, and your schedule is stretched to the limit. But, that doesn’t mean you can just ‘wing it’ when it comes to creating blog content.
The average length of blogs in the top ten of the SERPS is long-form, as in 850 to 2,000 words or more. Long-form posts are easy to rank at the top of the SERPs since they give in-depth information about a specific pain point in the reader’s life. The SERPs know that longer posts are more helpful to solve a reader’s particular problem.
- Write long-form posts as they are easier to rank for in the SERPs.
- Long-form posts allows for more in-depth discussions that are helpful to the readers.
7. Not Using or Optimizing Images
Once you start a blog, its success will depend on many factors.
One of which is going to be the images you use. In some cases, the use of images can help explain your point, while in others it will most definitely boost engagement.
Apart from that, images are indexed and can rank on Google Images, provided they have been optimized properly and have good keyword descriptions. Strategically placing images in your blog content is a great way to reduce the tension on the reader’s eye by breaking up the text.
A big mistake by many bloggers is that they do not optimize images.
While images are visually appealing to the reader, they can also slow down your website. To minimize the chances of that happening you can use online tools like TinyPng or the WP image compression tool.
Apart from these, there are many tools you will find online that will do the job.
- Images help explain your point and can boost engagement.
- images in blog posts break up the text and reduce eye tension.
- Optimize images on your blog so they don't slow down your website loading speed.
8. Not Creating a Content Network
This is also one of the many unnoticed blogger’s mistakes. A great way to improve traffic after you’ve created quality content is to create a “content network,” as in, using content that’s themed.
So, rather than just posting a great blog on your website, leverage its effectiveness with a short video on YouTube, etc. Create custom images on Pinterest, Instagram, etc. Use a creative infographic that breaks down the content of your blog, and scrape the audio from the video to use as a podcast.
Repurposing your content is a great way to leverage your content. Sure, it’s going to be more work, but in the end, the results are going to pay off. This will work well if you choose a topic that’s relevant and helps solve a pressing pain point for the readers.
- Create a network to publish your content on to increase traffic.
- Repurposing your content is a great way to leverage content.
Blogging is important for your business. You're building a valuable asset and increase your leads at the same time.
There's only one reason to be in business and that's to make a profit and survive financially. Your main focus is on helping other people and you can't do that if you go financially under.
Don't make the mistake mentioned above as it will cost you in leads and profit in the end.
Please let me know on the comments what you think and share your ideas so others can benefit from your knowledge.